January 18, 2011 by Paul Curtin
Over the weekend Electronic Arts began a new ad campaign for their upcoming horror video game Dead Space 2 which features real life moms in a focus group watching disturbing clips from throughout the game. Quite frankly, it’s one of the best ad campaigns ever, it’s pure genius, and it’s really funny. Check out the commercial that ran during this weekend’s Atlanta Falcons vs. Green Bay Packers game and a behind the scenes look at the making of the commercial below.
EA Games has also launched YouMomHatesThis.com which features even more content. Dead Space 2 is set for release next Tuesday. And so what if your mom hates Dead Space 2? I hear she still love MediaStinger long time. 🙂