‘Immortals’ Reign Supreme at Box Office

The Mythical Movie Rules Over the Weekend

November 14, 2011 by

The mythical action flick Immortals made a killing at the domestic box office over the weekend by bringing in an impressive $32 million. The gods-based adventure film’s impressive 3D was enough to distract gamers from Call of Duty: Modern Warfare 3‘s record-breaking launch. Despite nearly already recovering its $80 million budget with help from overseas revenue, Immortals‘ debut was far short of what similar films 300 ($70.9 million) and Clash of the Titans ($61.2 million) were able to achieve on their opening weekends in previous years.

Immortals‘ godly opening was Relativity Media’s biggest opening ever for the studio, the 2nd highest R-rated 3D opening ever (behind Jackass 3D), and the 3rd-highest R-rated opening of the year (behind The Hangover: Part II and Paranormal Activity 3).

Speaking of gods and proving that there can’t be one, Adam Sandler’s latest “comedy” Jack and Jill was able to pull in $26 million to debut in second place despite a 2% score on RottenTomatoes. The ridiculous plot of Sandler playing his usual character in addition to a female version of himself was a premise that seemed like a fake movie you’d see mocked in another, yet proved once again that people will watch anything with Adam Sandler in it, no matter how terrible it looks. Sandler’s Jack and Jill managed to just barely beat strong holdover back-to-back champ Puss in Boots which came in a very close third.

Here were the top 5 in the domestic box office last weekend via BOM:

  1. Immortals — Weekend Gross: $32 million — Total Gross: $32 million (new)
  2. Jack and Jill — Weekend Gross: $26 million — Total Gross: $26 million (new)
  3. Puss in Boots — Weekend Gross: $25.5 million — Total Gross: $108.8 million (#1 last week)
  4. Tower Heist — Weekend Gross: $13.2 million — Total Gross: $43.9 million (#2 last week)
  5. J. Edgar — Weekend Gross: $11.5 million — Total Gross: $11.6 million (new)