The Help is 1st Film to 3-peat at 2011 Box Office
In its fourth weekend of release, late summer surprise hit The Help steamrolled over another batch of weak newcomers during Labor Day weekend and became the first film of the year to three-peat at the domestic box office, a feat last accomplished by Inception. As it crossed the $100 million mark, the civil rights drama piece dropped only a miniscule 2% from last weekend, and these numbers don’t even factor in Monday’s holiday revenues. A tight race for the next three spots currently has The Debt with a slight lead in second place and Apollo 18 ever-so-barely keeping Shark Night 3D at bay for third. Dropping only 12% in its fifth weekend was Rise of the Planet of the Apes, good for fifth place. And that wraps up the summer.
Here were the top 5 in the domestic box office last weekend via BOM:
- The Help — Weekend Gross: $14.2 million — Total Gross: $118.6 million (#1 last week)
- The Debt — Weekend Gross: $9.7 million — Total Gross: $9.7 million (new)
- Apollo 18 — Weekend Gross: $8.70 million — Total Gross: $8.70 million (new)
- Shark Attack 3D — Weekend Gross: $8.64 million — Total Gross: $8.64 million (new)
- Rise of the Planet of the Apes — Weekend Gross: $7.8 million — Total Gross: $160 million (#4 last week)