June 11, 2012 by Paul Curtin
Prometheus might have hit theaters last Friday, but it looks like they’re not done with the viral marketing campaign yet. If you saw the film over the weekend and stayed until after the credits or checked our site, then you saw that there was a Weyland Industries logo shown with the date 10.11.12 teased. There is now a new viral site (WhatIs101112.com) that just launched over the weekend which includes a video with Peter Weyland (Guy Pierce).
In the video, Weyland can be heard whispering to himself, “I am a law only for my kind; I am no law for all.” The website also features a book cover for Thus Spake Zarathustra by Nietzsche, a book that “deals with ideas such as the eternal recurrence of the same”, the parable on the “death of God”, and the “prophecy of the Übermensch, which were first introduced in The Gay Science.”
It’s still unclear exactly what 10.11.12 is. At first I was under the assumption that it was the date the Blu-ray & DVD would be released (which might still be true), but a little research on the Weyland Industries viral site would reveal that 10.11.12 is also the date in which the company was founded with the caption “Weyland Corporation is recognized as a legal entity and corporation under United States law and receives their Certificate of Incorporation from the Companies House in the United Kingdom. Due to the combined value of Sir Peter Weyland’s various patents and patent-pendings, the company incorporates with a higher fair market valuation than any other company in history.”
